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How I Transformed a Stale Listing into a Hot Property in Kailua-Kona, HI

How I Transformed a Stale Listing into a Hot Property in Kailua-Kona, HI 🌺

Hello, Aloha, and welcome to today’s blog post! If you’re a homeowner in Kailua-Kona, HI, looking to sell but worried about how to make your property stand out, you’ve come to the right place. I’ve got a tale that’s part Cinderella story, part real estate masterclass.

The Challenge: A House That Wouldn’t Sell

A dear friend of mine had their Kailua-Kona home listed with another real estate agent, and let’s just say the house was feeling very unloved. Overpriced, poorly staged, bad photography—you name it, the listing had it. The only thing missing was tumbleweed rolling through the open house. It was a classic case of “how not to sell your home.”

Strategy #1: The Right Price is the Bright Price

We started by re-evaluating the price. Kailua-Kona’s market can be competitive, but that doesn’t mean slapping any price tag will do. After a comprehensive market analysis, we adjusted the asking price to something that made sense for both buyer and seller. Voila! No more crickets, only inquiries.

Strategy #2: Staging Like a Pro

You wouldn’t show up to a job interview in sweatpants, so why let your house greet potential buyers in its “comfy clothes”? We brought in a professional staging company to dress the house for success. The transformation was nothing short of jaw-dropping. Even the lanai looked like it was ready for a Home & Garden magazine cover shoot!

Strategy #3: A Picture is Worth a Thousand (or Several Hundred Thousand) Dollars

We re-did the photos, focusing on the home’s best features while tastefully downplaying its weaker points. Remember, in Kailua-Kona, you’re not just selling a house; you’re selling the dream of an Island lifestyle.

Strategy #4: Market Like You Mean It

Last but not least, we amped up the marketing strategy to attract serious buyers. We used social media ads targeting potential buyers looking for homes in Kailua-Kona, showcased the property in local real estate magazines, and even hosted a virtual tour online.

The Grand Finale: Sold with Bells On

Long story short, not only did we get multiple offers, but they were above the asking price. And for the cherry on top? We even negotiated a free post-occupancy period for the sellers. Talk about turning lemons into some premium, Kailua-Kona lemonade!

Wrapping it Up

If you’re in Kailua-Kona and looking to sell your home, don’t settle for mediocre. With the right strategies and a touch of Aloha spirit, you can go from stale listing to sold in record time.

Mahalo for reading, and as always, if you’re looking to make a move in Kailua-Kona, HI, I’m your go-to Realtor.

Until next time, may your coconuts be plentiful and your home sales be swift!

Feel free to reach out with any questions or if you’d like a free home evaluation.

A hui hou! 🌺

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